Salman Khan Goes Digital: The Inside Story of His 500 Crore OTT Deal
Salman Khan, one of the most popular and bankable stars of Bollywood, has reportedly signed a huge deal with a leading OTT platform for his upcoming movies. According to sources, the deal is worth more than 500 crores and will span over five years. This means that Salman Khan’s fans will be able to watch his films on the digital platform before they hit the theatres.
Why Salman Khan Chose OTT Over Theatrical Release?
The COVID-19 pandemic has severely affected the film industry, especially the theatrical business. Many big-budget films have been postponed or released on OTT platforms due to the lockdowns and restrictions imposed by the government. Salman Khan’s latest film, Kisi Ka Bhai Kisi Ki Jaan, which was released on Eid this year, failed to impress the audience and critics alike. The film received negative reviews and poor ratings from various platforms. The box office collection of the film was also disappointing, as it could not recover its production cost of 150 crores.
Salman Khan, who is known for his loyal fan base and mass appeal, was not happy with the performance of his film. He realized that the pandemic has changed the viewing habits of the audience and that OTT platforms have become the new norm. He decided to explore the digital space and collaborate with a reputed OTT platform that could offer him a lucrative deal and a wider reach.
What Does The OTT Deal Mean For Salman Khan And His Fans?
The OTT deal that Salman Khan has signed is one of the biggest and most expensive deals in the history of Indian cinema. It is estimated that Salman Khan will earn around 100 crores per film from the OTT platform. The deal also gives him creative freedom and control over his projects. He can choose the genre, theme, cast, and crew of his films without any interference from the platform.
The deal is also beneficial for his fans, who will be able to watch his films at their convenience and comfort. They will not have to wait for months or years for his films to release in theatres. They will also save money on tickets and snacks, as they can watch his films on a monthly or yearly subscription basis.
The deal is expected to boost the popularity and revenue of the OTT platform as well. Salman Khan has a huge fan following across India and abroad. His films are known for their entertainment value and mass appeal. His fans will be eager to watch his films on the digital platform and subscribe to it. The platform will also gain an edge over its competitors by having Salman Khan on board.
What Are The Upcoming Films Of Salman Khan On OTT?
Salman Khan has already announced some of his upcoming films that will be released on OTT platforms. These include:
- Tiger 3: The third installment of the successful spy thriller franchise, Tiger 3, will feature Salman Khan as RAW agent Tiger and Katrina Kaif as ISI agent Zoya. The film is directed by Maneesh Sharma and produced by Yash Raj Films. The film will be shot in various locations across the world and will have high-octane action sequences.
- Kick 2: The sequel to the 2014 blockbuster, Kick 2, will reunite Salman Khan with Jacqueline Fernandez. The film is directed by Sajid Nadiadwala and produced by Nadiadwala Grandson Entertainment. The film will have Salman Khan playing a double role of Devi Lal Singh aka Devil and Vikram Singh Rathore.
- Kabhi Eid Kabhi Diwali: The comedy-drama film, Kabhi Eid Kabhi Diwali, will feature Salman Khan as a Hindu man who falls in love with a Muslim girl played by Pooja Hegde. The film is directed by Farhad Samji and produced by Sajid Nadiadwala. The film will explore the theme of communal harmony and tolerance.
- Antim: The Final Truth: The action drama film, Antim: The Final Truth, will feature Salman Khan as a Sikh cop who clashes with a gangster played by his brother-in-law Aayush Sharma. The film is directed by Mahesh Manjrekar and produced by Salman Khan Films. The film is a remake of the Marathi film Mulshi Pattern.
Salman Khan is all set to rule the OTT space with his upcoming films that promise to entertain and thrill his fans. He has proved that he is not afraid of change and innovation and that he can adapt to any situation and medium. He has also shown that he is a smart businessman who knows how to make the best use of his star power and brand value.
Source- News in Bollywood
