Masoom Minawala is one of India’s most well-known fashion influencers and entrepreneurs. She started her journey as a fashion blogger and grew into a global name in the fashion and digital content world. Today, she is not only a style icon but also a businesswoman, investor, and philanthropist. Her story is about hard work, creativity, and staying true to herself.
Born and raised in Mumbai, Masoom began her career at a time when blogging was still new in India. She used her love for fashion and her strong sense of style to build a brand that now reaches millions of people. Her blog, Miss Style Fiesta, became a space where she shared outfit ideas, fashion tips, and her thoughts on trends. Over time, she started working with big fashion brands and walked the red carpet at global events like the Cannes Film Festival and Milan Fashion Week.
Age & Birthday
Masoom Mehta is her full name. She is popularly known online as #MissStyleFiesta, which is also the name of her fashion blog. This nickname has become her identity in the fashion world, and many people recognize her by this tag on social media. Masoom was born on 17 December 1993, which makes her 31 years old as of March 2025. Her zodiac sign is Sagittarius, known for being adventurous, optimistic, and independent—traits that match her personality well.
She was born in Mumbai, Maharashtra, India, and continues to call Mumbai her hometown. Even though she travels often for work and fashion events, Mumbai remains close to her heart. Masoom is Indian by nationality. She speaks several languages fluently, including Hindi, English, Gujarati, Marathi, and French. Her ability to speak multiple languages has helped her connect with people from different parts of the world.
Family Background
Masoom comes from a family with a strong business background. Her father, Rajesh Minawala, is the founder of Lion Jewellers, a custom diamond jewelry business. Her mother, Seema Minawala, has been a big influence on Masoom’s life. Masoom often talks about how her mother’s strength and independence shaped her own views on work and motherhood.
Masoom has two siblings. Her elder brother is Dhanraj Minawala, and her sister is Ruchi Kothari. She shares a close bond with her family and often posts pictures with them on social media. Her family has supported her career from the beginning.
Masoom Minawala Wiki | BIO
| Attribute | Details |
|---|---|
| Full Name | Masoom Minawala Mehta |
| Nickname / Alias | Miss Style Fiesta |
| Date of Birth | 17 December 1993 |
| Age (as of 2025) | 31 years |
| Birthplace | Mumbai, Maharashtra, India |
| Zodiac Sign | Sagittarius |
| Nationality | Indian |
| Languages Spoken | Hindi, English, Gujarati, Marathi, French |
| Height | 5’4” (163 cm) |
| Weight | 56 kg |
| Eye Colour | Black |
| Hair Colour | Brown |
| Education | B.Com from H.R. College, Diploma in Fashion Styling (University of Arts, London) |
| Profession(s) | Fashion Blogger, Entrepreneur |
| Known For | Founder of Miss Style Fiesta |
| Marital Status | Married |
| Spouse | Shailin Mehta (Diamond Merchant) |
| Marriage Year | 2016 |
| Children | Son: Zavi (born 2022), Daughter (born 2024) |
| Parents | Seema Minawala (Mother), Rajesh Minawala (Father, Founder of Lion Jewellers) |
| Siblings | Brother: Dhanraj Minawala, Sister: Ruchi Kothari |
| Internships | Brand Marketing India, Calvin Klein |
| Other Ventures | Founder of Fashion Jobs India |
| Ramp Walks | Manish Malhotra, Anamika Khanna, Abu Jani & Sandeep Khosla, Sabyasachi |
| Major Collaborations | Jimmy Choo, Gucci, Dior, YSL, Estee Lauder, Hakkasan |
| Philanthropy | UN School Feeding Programme, Dharma Bharathi Mission (COVID relief) |
| Awards & Honors | Digital Entrepreneur (2010), HSBC Women Entrepreneur (2016), Lokmat Most Stylish Blogger (2019), and more |
| Net Worth (2025) | ₹10 crore INR (approx) |
| @masoomminawala/ | |
| YouTube | @MasoomMinawala/ |
Physical Appearance
Masoom stands at 5 feet 4 inches (163 cm) tall and weighs around 56 kg. She has black eyes and brown hair, which she styles in different ways depending on the occasion. Her look is elegant yet relatable, and she often mixes Indian and Western styles.
Masoom’s fashion sense is bold, colorful, and expressive. She believes that fashion is a way to show who you are. Her blog and social media pages are filled with outfits that mix traditional Indian wear with modern global trends. She is known for wearing sarees in new ways and for supporting Indian designers.
Education & Early Foundation
Masoom began her education at Bombay Scottish School, one of the most well-known schools in Mumbai. The school has produced many successful personalities in various fields. For Masoom, this was the place where she first started dreaming big and thinking creatively. Even during her early school years, she stood out for her confidence and leadership qualities. Teachers often described her as bright, curious, and very expressive.
After finishing school, Masoom went to H.R. College of Commerce & Economics, one of the top colleges for business studies in Mumbai. Here, she earned her Bachelor of Commerce (B.Com) degree. This gave her a strong foundation in marketing, finance, and business operations—all of which later helped her in launching and running her fashion platform. After completing her graduation, Masoom enrolled in a diploma course in arts, hoping to explore her creative side.
Husband & Kids
Masoom met Shailin Mehta, a diamond merchant based in Antwerp, Belgium, in 2012. They dated for a few years before getting married. Their relationship was private at first, but later became well-known through social media and fashion magazines.
Masoom and Shailin got married in 2016. Their wedding was covered by top fashion magazines like Vogue, Harper’s Bazaar, and CNN. The couple now lives between Mumbai and Antwerp, balancing their personal and professional lives. They welcomed their first child, a son named Zavi, in December 2022. Later, they welcomed their daughter named Noor, born in October 2024.
Internships & Early Industry Exposure
While she was still in college, Masoom did a short-term internship with Brand Marketing India. This experience gave her a peek into how brands function and how marketing strategies are built. She learned how to plan campaigns, understand target audiences, and use data for better performance. Though it was an entry-level position, it gave her insights that were later helpful when managing her own brand, Miss Style Fiesta.
Masoom also interned with Calvin Klein, a global fashion label known for its modern designs and strong branding. Her time there helped her understand how global fashion companies work behind the scenes. She saw how campaigns were planned, how photoshoots were conducted, and how brand identities were built. Being part of a global team sharpened her work ethic and made her dream even bigger.
See Also:- Chinmayi Sripada Biography, Age, Husband, Controversy, Family, Net Worth
Career Journey & Entrepreneurial Rise
In 2010, Masoom started her blog, Miss Style Fiesta. At the time, fashion blogging was still very new in India. Most people were posting on Facebook and Twitter, but few had personal websites focused solely on style and trends. Masoom changed that. Her blog started as a passion project where she wrote about outfits, styling ideas, and what inspired her.
She used clear pictures, everyday fashion advice, and warm storytelling to connect with readers. The blog grew fast. Soon, readers from across the country were following her for fashion tips. In just a few years, Miss Style Fiesta became one of India’s most respected fashion blogs.
Global Collaborations & Brand Partnerships
One of the most remarkable parts of Minawala’s career has been her partnerships with world-famous luxury brands. Over the years, she has worked with Jimmy Choo, Gucci, Dior, Yves Saint Laurent, Estee Lauder, and the restaurant brand Hakkasan. These collaborations were not just about posting product images on social media—they were full-fledged campaigns involving travel, styling sessions, and personalized storytelling.
Her work with these luxury names also helped her step onto bigger platforms. Masoom has attended the Cannes Film Festival, Paris Fashion Week, and London Fashion Week, representing Indian bloggers and influencers at global fashion events. She became a face that global brands could trust to carry their message across different cultures and languages.
Founding Fashion Jobs India
In addition to her blog, Masoom launched Fashion Jobs India, a platform designed to connect fashion job seekers with employers. She realized that while India had many talented fashion students and professionals, the industry lacked a clear space for job listings, internships, and creative opportunities.
The goal was simple: give people access to real fashion jobs. Whether someone was looking for a photography gig, an assistant stylist role, or a graphic design internship, Fashion Jobs India provided a bridge between them and top employers in fashion.
Awards and Accolades
- Digital Entrepreneur (2010)
- Cosmopolitan E-tailer of the Year (2015)
- HSBC Women Entrepreneur of the Year (2016)
- Palladium Spotlight’s Ethnic Blogger of the Year (2017)
- India’s Best Luxury Fashion Blogger (2019)
- Social Samosa’s #30Under30
- Lokmat Award for Most Stylish Blogger (2019)
Philanthropy & Social Impact
Masoom has always believed in giving back to society. She supported a global fundraising campaign aimed at helping the UN’s National School Feeding Programme. The program provides meals to underprivileged children so they can study without worrying about hunger. Masoom used her platform to raise awareness, gather donations, and inspire other creators to join the cause.
During the COVID-19 crisis in 2020, Masoom partnered with Dharma Bharathi Mission, a Mumbai-based NGO that works to uplift low-income groups. She helped make food available for families hit hardest by the lockdown. The campaign involved fundraising, sharing informative content, and direct support to families in need.
Net Worth & Business Valuation
Minawala’s success has led to financial growth as well. As of March 2025, her estimated net worth is ₹10 crore. This includes her earnings from blogging, paid partnerships, product campaigns, speaking engagements, and investments.
While she doesn’t talk much about money publicly, reports suggest that her brand deals are often with premium companies. Some of these campaigns span months and involve creative direction, styling, and cross-platform promotion, making them more valuable than regular influencer ads.
Read Also:- Ishita Shukla (Ravi Kishan Daughter) Biography, Army Career, Education
