Ashlee Day is a well-known makeup artist and social media star from Sydney, Australia. She became popular for her colorful and creative makeup tutorials on TikTok, where she has over 1.2 million followers. Her videos show everything from quick beauty tips to full glam looks, and she’s known for using bold colors that stand out.
Born on July 13, 2000, Ashlee is 25 years old as of 2025. She started her TikTok journey in 2020 with fun and lighthearted videos, and later focused on makeup, which quickly gained her a large fan base. Her tutorials are easy to follow and loved by people of all ages, especially young viewers who enjoy learning new beauty tricks.
Early Life and Background
Ashlee was born on July 13, 2000, in Sydney, Australia. Her zodiac sign is Cancer, which is often linked to creativity and emotional depth—traits that clearly shine through in her work. Growing up in Sydney, Ashlee was surrounded by a mix of city life and natural beauty, both of which may have influenced her colorful style and artistic eye.
Sydney is known for its vibrant culture and diverse communities. It’s a place where fashion, art, and beauty come together, and Ashlee found herself right in the middle of it. From a young age, she showed interest in makeup and self-expression. Her early years were filled with curiosity, and she often experimented with different looks, even before she had a camera to capture them.
Family Life and Roots
Ashlee was born and raised in Sydney, Australia—a city known for its vibrant culture, stunning beaches, and creative energy. Growing up in such a dynamic environment gave Ashlee early exposure to fashion, beauty, and self-expression. Sydney’s mix of urban style and laid-back charm is reflected in her personality and content. She often shares glimpses of her surroundings, whether she’s filming in her car, at home, or outdoors.
Her upbringing in Sydney was grounded in family values and creativity. Though Ashlee hasn’t shared many details about her parents or siblings publicly, she has mentioned enjoying time with family and nature. Her content occasionally includes moments that hint at a close-knit household, filled with support and encouragement. This foundation likely played a role in her confidence and willingness to pursue a career in beauty.
Ashlee Day Wiki | BIO
| Attribute | Details |
|---|---|
| Full Name | Ashlee Day |
| Profession | Makeup Artist, TikTok Creator, Beauty Influencer |
| Date of Birth | July 13, 2000 |
| Age (as of 2025) | 25 years old |
| Birthplace | Sydney, Australia |
| Nationality | Australian |
| Zodiac Sign | Cancer |
| Height | 5′7″ (170 cm approx.) |
| Weight | 57 kg (approx.) |
| Eye Color | Hazel |
| Hair Color | Black |
| Marital Status | Married |
| Husband | Jackson Fearns |
| Children | 1 |
| Education | Graduated from a local university in Australia |
| TikTok Username | @ashleedaymua |
| Instagram Followers | @ashleedaymua/ |
| YouTube | @AshleeDaymua/ |
| Known For | Bold makeup tutorials, extreme use of color |
| Popular Content | Car makeup tutorial, full glam transformations |
| Brand Reviews | Fenty Beauty, Rimmel, Mecca, L’Oreal |
| Net Worth (2025) | $800,000 USD (approx.) |
| Years Active | 2020–present |
| Languages Spoken | English |
| Residence | Sydney, Australia |
Education and Academic Journey
Ashlee completed her early education at a local high school in Sydney. Like many teens, she balanced schoolwork with hobbies, but makeup was always her favorite. Teachers and classmates noticed her talent early on. She would often help friends with their makeup for school events, and her skills stood out even then.
After finishing high school, Ashlee enrolled at a local university in Australia. While the exact course she studied hasn’t been publicly shared, it’s known that she completed her graduation successfully. Her time at university gave her more freedom to explore makeup as a serious career option.
Social Media Breakthrough
Day’s rise on TikTok wasn’t overnight, but it was fast. After launching her account in April 2020, she quickly found her rhythm. Her username, @ashleedaymua, became a go-to for makeup lovers looking for bold, colorful, and creative tutorials. As of September 2025, she has over 1.2 million followers and more than 63 million likes on her videos.
Her content is a mix of quick tips, full glam transformations, product reviews, and relatable moments. One of her most popular uploads is a five-minute car makeup tutorial, which shows her applying a full look while sitting in her car. It’s fast, fun, and shows her skill in real time. Fans love how she makes makeup feel accessible—even when the setting is unconventional.
Instagram Presence
While TikTok is her main platform, Ashlee has also built a strong presence on Instagram. With over 120,000 followers, her feed is filled with vibrant photos, short-form Reels, and behind-the-scenes glimpses of her life. Her Instagram strategy focuses on visual storytelling. Each post is carefully curated to reflect her brand—bold, colorful, and confident.
Her Reels often feature quick makeup tips, product hauls, and transformations. These short videos are perfect for users who want fast inspiration. Ashlee’s ability to adapt her content for different platforms shows her understanding of social media trends. She knows what her audience wants and delivers it consistently.
Makeup Artistry Style and Signature Techniques
Ashlee is known for her fearless use of color. While many makeup artists stick to neutral tones, Ashlee dives into bright blues, neon greens, fiery reds, and shimmering purples. Her looks are not just makeup—they’re art. She treats each face like a canvas, using bold shades to create something unique and eye-catching.
Her tutorials often start with a simple base and build into dramatic, colorful designs. She’s not afraid to experiment, and that creativity has become her signature. Fans love how she pushes boundaries and encourages others to do the same. Whether it’s a rainbow eye look or a glitter-heavy glam, Ashlee’s style is always bold and unapologetic.
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Popular Tutorials and Viral Videos
One of Ashlee’s most talked-about videos is her five-minute car makeup tutorial. In this clip, she applies a full face of makeup while sitting in her car. It’s fast-paced, fun, and shows off her skill. The video went viral because it’s both relatable and impressive. Many people do their makeup on the go, and Ashlee made it look easy.
This tutorial includes foundation, concealer, eyeshadow, mascara, and lipstick—all in under five minutes. She uses drugstore products, making it accessible to viewers. The video is well-lit, clearly explained, and full of energy. It’s a perfect example of how Ashlee combines practicality with creativity.
Product Reviews and Brand Collaborations
Ashlee is known for her honest and detailed product reviews. She’s tested items from popular brands like Rimmel, Mecca, L’Oreal, and Rihanna’s Fenty Beauty. Her reviews are based on real use, and she shares both the pros and cons. This transparency has earned her trust among her followers.
For example, when reviewing Fenty Beauty, Ashlee talked about the texture, coverage, and wear time of the foundation. She showed how it looked on her skin and compared it to other products. Her review was clear, helpful, and easy to understand.
Height, Weight, and Features
Ashlee stands at approximately 5′7” and weighs around 57kg. Her slim build and graceful posture make her a natural fit for the beauty and fashion world. She has long black hair that she often styles in creative ways, and her hazel eyes are one of her most striking features. They add warmth and depth to her look, making her makeup tutorials even more captivating.
Her physical appearance is often described as attractive and engaging. But Ashlee doesn’t rely solely on looks—she uses her features as a canvas for creativity. Her makeup enhances her natural beauty while showcasing her artistic skills.
Career Highlights and Achievements
Day’s journey from a casual TikTok user to a recognized beauty influencer is nothing short of inspiring. In just a few years, she has built a brand that resonates with millions. Her tutorials are not only visually stunning but also easy to follow, which makes them popular among both beginners and seasoned makeup lovers. Her ability to simplify complex techniques has earned her praise across the beauty community.
In 2024, Ashlee was named TikTok Australia’s Beauty Creator of the Year—a major milestone that highlighted her influence and creativity. This recognition wasn’t just about follower count; it was about impact. Her tutorials have helped countless viewers learn new skills, feel more confident, and express themselves through makeup.
Relationship Status: Husband Jackson Fearns
Ashlee is married to Jackson Fearns, a relationship she occasionally shares with her followers. While she keeps most details private, it’s clear from her posts and mentions that Jackson plays a supportive role in her life. Their relationship is built on mutual respect and encouragement, and fans appreciate the glimpses they get into their life together.
Jackson is not a public figure, and Ashlee has chosen to keep their relationship low-key. This decision reflects her desire to maintain boundaries between her personal and professional life. Still, when she does share moments with Jackson, they’re warm, genuine, and full of love. Ashlee is also a mother to one child, a role she embraces with love and care.
Net Worth and Financial Success
As of 2025, Day’s estimated net worth is around $800,000 USD. This figure reflects her success as a content creator, influencer, and brand collaborator. Her income comes from multiple sources, including TikTok monetization, Instagram partnerships, sponsored posts, and product reviews.
She’s also earned money through affiliate marketing and brand deals. Companies pay her to promote their products because they trust her influence and know her audience is engaged. Ashlee’s honest reviews and strong following make her a valuable partner in the beauty industry.
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