MobilTM, a leading petroleum brand owned by ExxonMobil, has recently announced that it has signed Bollywood superstar Hrithik Roshan as its new brand ambassador. The partnership is aimed at strengthening MobilTM’s presence and reputation in the Indian market, where it offers a range of high-performance lubricants for various segments.
Why Hrithik Roshan?
Hrithik Roshan is one of the most popular and versatile actors in India, who has delivered several blockbuster hits in his career spanning over two decades. He is known for his charismatic personality, impeccable style, and dedication to fitness and wellness. He also has a huge fan following across different age groups and regions, making him an ideal choice to represent MobilTM’s brand values and vision.
According to Vipin Rana, CEO of ExxonMobil Lubricants Pvt Ltd, “We are excited to partner with Hrithik Roshan for our MobilTM lubricants in India. We believe his personality will resonate well with trade partners and consumers to feel confident about what MobilTM can deliver to serve India’s lubrication needs”.
Hrithik Roshan also expressed his enthusiasm for the association, saying, “I am really looking forward to partnering with MobilTM and its trusted brand name that is recognized world over. I strongly believe that confidence is the real driving force of champions to make a difference to people’s lives and the community, and this is what the MobilTM brand is all about”.
What’s next for MobilTM and Hrithik Roshan?
As part of the collaboration, Hrithik Roshan will feature in various campaigns and initiatives by MobilTM to promote its products and services in India. He will also be seen in the upcoming action thriller ‘Vikram Vedha’, which is co-produced by MobilTM. The movie is expected to showcase the benefits of using MobilTM lubricants for optimal performance and efficiency.
MobilTM is a global leader in lubrication technology, with over 150 years of experience and innovation. It offers a wide range of products for passenger vehicles, commercial vehicles, motorcycles, industrial applications, and marine sectors. It also supports various motorsports events and teams around the world, such as Formula 1, NASCAR, MotoGP, and more.
With Hrithik Roshan as its new brand ambassador, MobilTM hopes to reach out to more customers and stakeholders in India and enhance its brand equity and loyalty. It also aims to demonstrate its commitment to delivering quality products and services that meet the evolving needs and expectations of the Indian market.
