Amena Khan is a British fashion designer, beauty influencer, and entrepreneur known for her creative style and inspiring voice. She was born in Leicester, England, in 1983 and comes from a Hyderabadi Muslim family. Over the years, she has become a well-known figure in the fashion and beauty world, especially for promoting modest fashion and diversity.
She first gained attention by sharing makeup tutorials and lifestyle videos on YouTube and Instagram. Her warm personality and helpful tips quickly made her popular. In 2009, she started her own fashion brand called Pearl Daisy, which focused on stylish headscarves and modest clothing. Later, she co-founded Ardere Cosmetics, a makeup brand made for women with deeper skin tones.
Early Life and Background
Amena was born on November 17, 1983, in Leicester, England. She grew up in a traditional Hyderabadi Muslim family with roots in India. Her parents raised her with strong values, and her cultural background played a big role in shaping her identity. Leicester, known for its diverse community, gave Amena a rich environment to grow up in. She often speaks about how her upbringing helped her understand different cultures and perspectives.
As a child, Amena was curious and creative. She loved dressing up, experimenting with makeup, and watching fashion shows on TV. But she also noticed something missing—people who looked like her weren’t represented in the media. This realization stayed with her and later became a driving force in her career. She wanted to change the way Muslim women were seen, and she knew fashion could be a powerful tool for that. Amena has three sisters—Zainab, Maimuna, and Umaima.
Education
Amena attended a local high school in Leicester, where she was known for her creativity and confidence. She enjoyed subjects like art and literature, and she often took part in school plays and fashion shows. Her teachers noticed her talent early on and encouraged her to explore it further. Even as a teenager, Amena had a clear sense of style and a love for storytelling.
After high school, she enrolled at a university in the United Kingdom. While details about her degree are not widely known, Amena has mentioned that her time at university helped her discover her passion for beauty and fashion. She met people from different backgrounds, learned new skills, and started thinking about how she could turn her interests into a career. During her college years, Amena began experimenting with makeup and fashion more seriously.
Amena Khan Wiki | BIO
| Attribute | Details |
|---|---|
| Full Name | Amena Khan |
| Date of Birth | November 17, 1983 |
| Age (as of 2025) | 41 years |
| Place of Birth | Leicester, England, United Kingdom |
| Nationality | British |
| Ethnicity | Hyderabadi Muslim (Indian descent) |
| Zodiac Sign | Scorpio |
| Height | 5 feet 7 inches (approx. 170 cm) |
| Weight | 52 kg (approx.) |
| Eye Color | Black |
| Hair Color | Black |
| Marital Status | Married |
| Spouse | Osaama Khamkar (married in 2006) |
| Children | Two (Son born May 2009, Daughter born March 2011) |
| Siblings | Zainab Khan, Maimuna Khan, Umaima Khan |
| Education | Local high school and university in the UK |
| Profession | Fashion Designer, Entrepreneur, Beauty Influencer, YouTube Creator |
| Known For | Pearl Daisy, Ardere Cosmetics, Lashionery, L’Oréal Campaign |
| Brands Founded | Pearl Daisy (2009), Ardere Cosmetics (2015), Lashionery (2018) |
| Net Worth (2025) | Estimated $1.5 million USD |
| Notable Campaigns | First hijab-wearing model in L’Oréal hair-care campaign (2018) |
| Languages Spoken | English |
| Residence | Leicester, England |
| @amenakhan/ | |
| Wikipedia | @Amena_Khan |
| YouTube | @Amenakin/ |
Relationship and Personal Life
Khan’s relationship with her husband, Osaama Khamkar, is a beautiful example of partnership. They’ve built a life together based on trust, respect, and shared goals. Amena often speaks about how important it is to have a partner who believes in you. Osaama has been that person for her, cheering her on and helping her grow.
Their love story is simple and strong. They support each other’s dreams and work together to raise their children. Amena shares glimpses of their life on social media, showing the everyday moments that make their bond special. From family outings to quiet evenings at home, their relationship is full of warmth.
Career Beginnings
Amena didn’t begin her career with a big company or a famous name behind her. She started with a simple idea and a lot of passion. In the early 2000s, Amena was exploring ways to express herself through fashion and beauty. She was drawn to modest fashion, not just because of her faith, but because she saw a gap in the market. There weren’t many stylish options for women who wanted to dress modestly and still feel fashionable.
At first, Amena shared her thoughts and ideas through blogs and small online posts. She talked about beauty tips, fashion choices, and personal experiences. Her writing was honest and relatable, which helped her connect with readers. People appreciated her voice because it felt real. She wasn’t trying to sell anything—she was just sharing what she loved.
Rise to Fame
Amena’s rise to fame wasn’t overnight, but it had key turning points. One of the biggest was her partnership with L’Oréal in 2018. She became the first hijab-wearing model to appear in a hair-care campaign for the brand. This was a bold move, and it made headlines around the world. People praised L’Oréal for embracing diversity, and Amena became a symbol of change.
The campaign wasn’t just about beauty—it was about representation. Amena showed that Muslim women could be part of mainstream fashion and beauty. Her appearance in the ad challenged stereotypes and sparked important conversations. It also brought her global attention, with features in Vogue and Elle Magazine.
Collaborations and Media Features
Amena’s credibility grew through her work with major beauty brands. She partnered with Bobbi Brown, Clarins, Too Faced, Eyeko, and Ardell. These collaborations weren’t just about promotion—they were about creating products that worked for real people. Amena tested items, gave honest reviews, and helped brands understand what their customers needed.
Her media presence also expanded. She appeared on Channel 4’s “Boutique Opening,” Marie Claire Brazil, and BBC Asian Network. Each feature highlighted a different side of her personality—her business skills, her fashion sense, and her role as a mother. These appearances helped people see her as more than just a beauty expert. She was a well-rounded woman with a powerful story.
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Pearl Daisy: The Fashion Brand
Pearl Daisy was born out of Amena’s desire to create fashion that felt personal. She wanted to design clothes and accessories that reflected her values and style. The brand started with headscarves—beautiful, comfortable, and stylish pieces that made modest fashion exciting. Amena didn’t just sell scarves—she created a movement.
The name “Pearl Daisy” was chosen to reflect beauty and simplicity. Amena believed that fashion should be accessible and empowering. Her designs were colorful, elegant, and easy to wear. Women from all backgrounds embraced the brand, and it quickly gained popularity. In 2018, Amena expanded Pearl Daisy with a full clothing collection.
Ardere Cosmetics: Co-Founder Journey
Khan’s journey into the beauty industry took a bold step forward when she co-founded Ardere Cosmetics. This brand wasn’t just another makeup line—it was created with a clear mission: to serve women with deeper skin tones who often struggle to find products that match their complexion. Amena saw this gap in the market and wanted to change it.
Ardere Cosmetics was built on the idea of inclusivity. Amena and her team worked hard to develop shades that worked for a wide range of skin tones. They didn’t just guess—they tested, listened to feedback, and made sure every product delivered on its promise. From foundation to lipstick, each item was designed to help women feel confident and seen.
Major Brand Collaborations
In 2018, Amena made history by becoming the first hijab-wearing model in a L’Oréal hair-care campaign. This was a groundbreaking moment—not just for Amena, but for the entire beauty industry. It showed that beauty comes in many forms and that representation matters.
Khan’s impact didn’t go unnoticed by the media. After her L’Oréal campaign, she was featured in Vogue Magazine. The article highlighted her role in changing beauty standards and praised her for being a voice of inclusion. Vogue called her a “trailblazer,” and the feature helped introduce her to a global audience.
Appearances on TV and Radio
Amena’s media presence extended beyond print. She appeared on Channel 4’s “Boutique Opening,” where she talked about her fashion brand and shared her journey. The show gave viewers a behind-the-scenes look at her work and her passion for design.
She was also featured on Marie Claire Brazil and the BBC Asian Network. These appearances allowed her to reach new audiences and share her message with people from different backgrounds. Whether she was talking about fashion, beauty, or personal growth, Amena brought warmth and honesty to every interview.
Physical Appearance
Amena is known for her graceful presence and elegant style. She stands at approximately 5 feet 7 inches tall and weighs around 52 kilograms. Her slim build and confident posture make her stand out in any crowd. She carries herself with poise, whether she’s walking a runway or speaking at an event.
Her features are striking. She has large, expressive black eyes that draw attention. Her long, silky black hair adds to her charm. Even when she wore a hijab, her beauty shone through in her smile and her eyes. Amena’s look is natural and refined, and she often chooses makeup that enhances rather than hides her features.
Social Media Presence
Amena’s Instagram is more than just a collection of pretty pictures—it’s a window into her life. She shares fashion photos, makeup looks, and personal moments with her followers. Her feed is colorful, stylish, and full of personality.
On TikTok, Amena shares beauty reviews and fun clips. Her content is light-hearted and engaging, with a focus on real-life beauty routines. She has over 16,000 followers on the platform, and her videos often get thousands of views. Her TikTok presence adds a playful touch to her brand.
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