Fiona Jordan is a 23-year-old influencer and entrepreneur based in New York City. She became popular on TikTok by sharing everyday videos like “get ready with me” clips and “day in my life” stories. Her content feels honest and relatable, which helped her build a strong connection with her followers.
Born in Scranton, Pennsylvania, Fiona faced personal challenges growing up, including the loss of her mother at a young age. Despite those hardships, she found her voice online and turned her love for fashion into a business called Fiona’s Fitzz. She’s also worked with big brands like Coca-Cola, Steve Madden, and Macy’s.
Early Life & Family Background
Fiona was born in 2002 in Scranton, a small city in northeastern Pennsylvania. Scranton is known for its working-class roots and tight-knit communities. Fiona grew up in one of those families where everyone looked out for each other. She has four siblings: Serenity Fox, Adina Fox, Christopher Fox, and Larry Fox. Her family has remained close, even as Fiona moved to New York City and built her career. Her father, William Jordan, works in law enforcement.
One of the most defining moments in Fiona’s life came in 2016. Her mother, Tammy A. Fox, died in a car accident at the age of 38. Fiona was just 14 years old at the time. Losing a parent during those formative teenage years is something that leaves a deep mark. Fiona has shared that her mother was her biggest cheerleader, always encouraging her to be creative and kind.
Fiona Jordan Wiki | BIO
| Attribute | Details |
|---|---|
| Full Name | Fiona Jordan |
| Date of Birth | 2002 |
| Age (as of 2025) | 23 years |
| Place of Birth | Scranton, Pennsylvania, USA |
| Nationality | American |
| Current Residence | New York City, USA |
| Profession | Influencer, Content Creator, Entrepreneur |
| Known For | TikTok lifestyle content, “GRWM” videos, Fiona’s Fitzz fashion brand |
| Education | Penn State Scranton – Degree in Corporate Communications, Minor in Business |
| Mother | Tammy A. Fox (deceased, 2016) |
| Siblings | Serenity Fox, Adina Fox, Christopher Fox, Larry Fox |
| Relationship Status | Single |
| Height | Approx. 5 ft 4 in (163 cm) |
| Weight | Approx. 56 kg (123 lbs) |
| Net Worth (2025) | Estimated $300,000–$600,000 |
| Major Brand Collabs | Coca-Cola, Steve Madden, Macy’s, White Fox Boutique, Essence Makeup |
| Business Venture | Fiona’s Fitzz – Fashion and thrifting brand |
| Charity Work | 2024 fundraiser for Boys and Girls Club |
| Controversy | 2025 viral video incident from teen years; publicly addressed and apologized |
| @fionajordann |
Physical Appearance
Fiona stands at approximately 5 feet 4 inches tall and weighs around 56 kilograms. She has a slim build, brown eyes, and long brown hair. Her look is often described as youthful, fresh, and effortlessly stylish. Fiona’s fashion choices reflect her personality—bold, creative, and unafraid to mix things up.
She’s known for her thrifted outfits, which she styles in unique ways. Fiona doesn’t follow every trend. Instead, she picks pieces that feel right for her and shows her followers how to make fashion fun and personal. Her style is a mix of vintage finds, casual streetwear, and occasional glam.
Education Journey
Fiona’s school years weren’t easy. She’s been honest about how she struggled in class and didn’t always feel like she fit in. She switched schools more than once, attending Scranton High School and Holy Cross before finally settling at Penn State Scranton. Her academic journey wasn’t smooth, but it was real. In 2023, she posted a TikTok about her school struggles that went viral.
Despite the bumps along the way, Fiona graduated from Penn State Scranton in 2024. She earned a degree in Corporate Communications and a minor in Business. Her college experience wasn’t just about books and lectures. It was about learning how to tell stories, build a brand, and connect with people. Fiona used her time in school to sharpen the skills she now uses every day as a content creator and entrepreneur.
Rise on TikTok & Social Media
Jordan’s journey on TikTok began in 2020, during a time when the platform was exploding with new creators. Her first videos were lighthearted and fun—mostly dance clips featuring her siblings. These early posts didn’t go viral overnight, but they helped her build a small, loyal following. People liked her energy, her family vibe, and the way she didn’t try to be perfect.
She used the handle @fionasfitzz, which later became the name of her fashion brand. Fiona didn’t have fancy equipment or a team behind her. She filmed on her phone, edited clips herself, and posted regularly. Her consistency and honesty helped her stand out in a crowded space.
Career Milestones & Brand Collaborations
One of Fiona’s biggest achievements is her fashion business, Fiona’s Fitzz. The idea started with her love for thrifting. She and her friends would spend weekends digging through secondhand stores, looking for unique pieces. Fiona realized that many people wanted stylish clothes but couldn’t afford high-end brands. So she decided to create a brand that offered trendy, affordable fashion.
Fiona’s Fitzz began as a small online shop. She sourced items herself, styled them, and shipped orders from her college apartment. She didn’t have a warehouse or a big team—just a vision and a lot of hard work. Her roommate helped with packaging, and they often walked 30 minutes to the post office to send out orders.
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Collaborations with Major Brands
As Fiona’s influence grew, big brands started to take notice. She landed partnerships with Steve Madden, Coca-Cola, Macy’s, White Fox Boutique, and Essence Makeup2. These collaborations weren’t just about posting ads—they were about creating content that matched her style and voice.
With Steve Madden, Fiona styled shoes in her “day in my life” videos. For Coca-Cola, she created lifestyle content that featured the brand in casual, everyday settings. Her work with White Fox Boutique included fashion hauls and outfit inspiration. Macy’s and Essence Makeup tapped into her beauty content, asking her to showcase products in her GRWM clips. In 2024, she spoke at DeSales University about content creation, entrepreneurship, and personal growth.
Controversy & Public Backlash
In August 2025, Fiona faced one of the biggest challenges of her career. A video from her teenage years resurfaced online, showing a disturbing moment involving a toddler and a vape. The clip, filmed when Fiona was just 15, showed her laughing while a young child—whom she was babysitting—was encouraged by a friend to inhale from a vape device. The child coughed and appeared confused, while Fiona and others laughed in the background.
The video quickly went viral, sparking outrage across social media platforms. Viewers were shocked not only by the act itself but by the laughter and lack of intervention. Many called it child endangerment, and some labeled Fiona’s behavior as “psychotic” and “vile”. The backlash was swift and intense, with thousands of comments flooding her TikTok and Instagram accounts.
Fiona’s Fitzz – The Entrepreneurial Leap
Jordan’s fashion brand, Fiona’s Fitzz, didn’t start with a business plan or investors—it began with a simple goal: to earn extra money for cheerleading in high school. She started by selling clothes from her own closet, then expanded to thrifting and reselling unique pieces she found at estate sales and flea markets. What began as a side hustle quickly grew into a passion project.
By the summer before college, Fiona’s Fitzz had gained traction. She posted thrift hauls and styling tips on TikTok, and her followers responded with enthusiasm. Fiona’s eye for fashion wasn’t about luxury—it was about creativity. She showed how secondhand clothes could be styled in fresh, trendy ways. Her brand became a reflection of her personality: bold, honest, and resourceful.
Net Worth & Income Streams
As of 2025, Jordan’s estimated net worth ranges between $300,000 and $600,000. That figure reflects her growing influence in the digital space, her successful fashion brand, and her steady stream of brand partnerships. While she’s not among the top-earning influencers, Fiona’s financial growth is impressive given her grassroots beginnings.
Her income has increased steadily over the past three years. In 2022, she was making modest earnings from TikTok and Instagram. By 2023, brand deals and Fiona’s Fitzz began contributing more significantly. In 2024, her speaking engagements and charity work added new revenue streams. Fiona’s ability to diversify her income has helped her build a stable foundation.
Relationship Status
As of 2025, Fiona is publicly single. She hasn’t shared any details about a romantic partner, and her social media accounts don’t hint at any current relationship. Fiona’s content focuses more on her personal growth, fashion, and business than on dating. That choice seems intentional. She’s said in interviews that she values privacy when it comes to her personal life.
Fiona’s decision to keep her relationship status private has earned respect from many of her followers. In a world where influencers often share every detail of their love lives, Fiona’s approach feels refreshing. She’s shown that you don’t need a partner to build a meaningful life or career. Her independence is part of what makes her relatable.
Charity & Community Work
In 2024, Fiona hosted a charity event that raised thousands of dollars for the Boys and Girls Club. The fundraiser was part of her effort to give back and use her platform for good. Fiona said she wanted to support kids who didn’t have access to safe spaces or mentors—especially those dealing with grief or hardship.
The event included a pop-up shop for Fiona’s Fitzz, live music, and a panel discussion on mental health. Fiona spoke about her own experiences and encouraged young people to seek help when they’re struggling. Her message was clear: you’re not alone, and there are people who care.
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