Santoshi Shetty is a name that resonates with fashion enthusiasts and digital content consumers across India. As a renowned YouTuber and blogger, she has carved a niche for herself in the fashion and lifestyle industry, inspiring thousands with her unique style and engaging content. With a background in architecture and an innate passion for fashion, Santoshi seamlessly blends creativity with professionalism, making her one of the most sought-after influencers in the country.
Born on December 17, 1993, in Mumbai, Santoshi grew up in a vibrant city known for its fashion-forward culture. Her journey from an architecture student to a celebrated fashion blogger is nothing short of inspiring. Over the years, she has collaborated with renowned brands, walked the ramp at prestigious fashion shows, and even graced the cover of Grazia India magazine. Her ability to connect with her audience through relatable and engaging content has earned her a loyal following.
Early Life and Background
Santoshi was born on December 17, 1993, into a well-to-do family in Mumbai, a city known for its dynamic fashion scene and bustling lifestyle. Her mother, Sharanya Shetty, played a significant role in shaping her values and aspirations. She has a sister, Sanskruti Shetty, and a brother, Siddharth Shetty, who works at The NoMad Hotel in New York. Growing up in a supportive environment, Santoshi was encouraged to explore her interests, which eventually led her to the world of fashion and blogging.
Her upbringing in Mumbai exposed her to a diverse range of fashion influences, from traditional Indian attire to contemporary global trends. This exposure played a crucial role in shaping her unique approach to fashion blogging, allowing her to blend cultural elements with modern aesthetics. Her current age is 31 years as of June 2025.
Education and Academic Journey
Shetty’s academic journey began in Mumbai, where she attended St Xavier’s High School and later S. M. Shetty High School, Powai. These formative years played a crucial role in shaping her personality and interests. While she excelled in academics, she also nurtured a deep passion for fashion, creativity, and digital storytelling. Her exposure to Mumbai’s vibrant fashion scene further fueled her aspirations.
After completing her schooling, Santoshi pursued higher education at IES College of Architecture (Indian Education Society) in Bandra, Mumbai. Her choice of architecture as a field of study was driven by her love for design, aesthetics, and innovation. During her college years, she worked on a thesis titled ‘A Fashion Technology Park’, which reflected her ability to merge architectural concepts with fashion trends.
Santoshi Shetty Wiki | BIO
| Attribute | Details |
|---|---|
| Full Name | Santoshi Shetty |
| Profession(s) | YouTuber, Blogger, Fashion Influencer |
| Date of Birth | 17 December 1993 (Friday) |
| Age (As of 2024) | 31 Years |
| Birthplace | Mumbai, India |
| Zodiac Sign | Sagittarius |
| Nationality | Indian |
| Hometown | Mumbai, India |
| Height (Approx.) | Centimeters: 168 cm Meters: 1.68 m Feet & Inches: 5’6” |
| Eye Color | Black |
| Hair Color | Black |
| Weight (Approx.) | 56 kg |
| Education | School: – St Xavier’s High School S. M. Shetty High School, Powai, Mumbai College: – IES College of Architecture, Bandra, Mumbai Degree: Graduation in Architecture (Thesis on ‘A Fashion Technology Park’) |
| Career Start | Started as a fashion blogger in 2013 |
| Blog Name | “The Styledge” |
| Awards & Achievements | Cosmopolitan Blogger of the Year (2016) Elle Blogger of the Year (2016) Palladium Spotlight Fashion Blogger of the Year (2017) |
| Marital Status | Unmarried |
| Family Members | Mother: Sharanya Shetty Sister: Sanskruti Shetty Brother: Siddharth Shetty (Works at The NoMad Hotel, New York) |
| Fitness & Lifestyle | Practices Zumba & Swimming for fitness |
| Net Worth (Approx.) | ₹4 Crore INR |
| @santoshishetty/ |
Career Beginnings
Shetty’s journey into the world of blogging began while she was still in college. She had always been fascinated by fashion, styling, and digital content creation, and she saw blogging as an opportunity to express herself. In 2013, she started experimenting with fashion content, sharing her thoughts and styling ideas on social media.
Her initial years in blogging were marked by trial and error, as she explored different styles and formats. She launched her blog, “The Styledge,” which quickly gained traction among fashion enthusiasts. Her ability to create visually appealing and relatable content helped her build a loyal audience.
Brand Collaborations and Recognition
Between 2013 and 2014, Santoshi was approached by several renowned brands for social media collaborations. These partnerships helped her establish credibility in the industry and opened doors to new opportunities. Her unique approach to fashion blogging, combined with her architectural background, made her stand out.
By the time she completed her studies, Santoshi had already built a strong presence in the digital space. She decided to pursue blogging full-time, dedicating herself to creating high-quality, engaging, and informative content. Her ability to connect with her audience and adapt to changing trends played a crucial role in her success.
Rise to Fame
Shetty’s rise to fame was not an overnight success—it was the result of years of dedication, creativity, and strategic content creation. Her blog, “The Styledge,” became a go-to platform for fashion enthusiasts, offering a fresh perspective on styling, trends, and personal expression. Her ability to blend architecture with fashion gave her content a unique edge, setting her apart from other influencers.
With the growing popularity of Instagram and YouTube, Santoshi leveraged these platforms to expand her reach. Her Instagram account became a hub for fashion inspiration, featuring curated outfits, styling tips, and glimpses into her personal life. Meanwhile, her YouTube channel provided in-depth fashion guides, travel vlogs, and lifestyle content, further solidifying her presence in the digital space.
Her growing popularity led to features in fashion magazines, online publications, and industry events. In April 2017, she was featured on the cover of Grazia India, a milestone that highlighted her impact on the fashion world. Her ability to connect with her audience through authentic storytelling and visually appealing content made her a favorite among fashion enthusiasts.
Awards and Recognitions
In 2016, Santoshi was honored with the Cosmopolitan Blogger of the Year award, recognizing her contributions to the fashion blogging industry. This award validated her efforts and established her as a leading influencer in the digital space.
The same year, she received the Elle Blogger of the Year award, further cementing her reputation as a top fashion blogger. Her ability to create engaging, high-quality content played a significant role in earning this recognition.
In 2017, Santoshi was awarded the Palladium Spotlight Fashion Blogger of the Year title, acknowledging her influence in shaping fashion trends and inspiring her audience. Her collaborations, unique content approach, and dedication to her craft contributed to this achievement.
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Brand Collaborations and Endorsements
Shetty’s journey as a fashion influencer gained momentum when she started collaborating with renowned brands in the industry. Between 2013 and 2014, she was approached by several companies eager to leverage her unique style and digital presence. These collaborations helped her establish credibility and expand her reach among fashion enthusiasts.
Over the years, Santoshi has worked with leading fashion, beauty, and lifestyle brands, creating engaging content that resonates with her audience. Her ability to seamlessly integrate brand messaging into her personal style has made her a sought-after influencer. Some of her notable collaborations include partnerships with high-end fashion labels, skincare brands, and luxury accessories.
Modeling Career
Shetty’s presence in the fashion industry extends beyond blogging—she has also made a mark as a model. In 2015, she walked the ramp at India Beach Fashion Week (IBFW), showcasing her versatility and confidence. Her ability to carry herself with grace and elegance made her a standout presence on the runway.
Her modeling career reached new heights when she was featured on the cover of Grazia India in April 2017. This milestone highlighted her influence in the fashion world and positioned her as a style icon. She has also participated in editorial shoots for various fashion publications, further cementing her status as a leading figure in the industry.
Social Media Presence
Santoshi has established herself as a leading fashion and lifestyle influencer on Instagram, where she boasts a following of over 700K+. Her Instagram feed is a carefully curated mix of fashion-forward outfits, travel diaries, fitness routines, and personal reflections, making her one of India’s top luxury lifestyle influencers. She collaborates with prestigious brands like Dior, Louis Vuitton, and Taj Hotels, showcasing high-end fashion and exclusive experiences.
Beyond Instagram, Santoshi has leveraged YouTube to connect with her audience on a deeper level. Her channel features fashion tutorials, styling tips, travel vlogs, and wellness content, allowing her followers to engage with her beyond static images. Her ability to create visually appealing and informative videos has contributed to her growing influence in the digital space.
Fitness and Lifestyle
Shetty’s approach to fitness is deeply integrated into her lifestyle. She believes in holistic well-being, balancing physical health with mental wellness. Her fitness routine includes Zumba dance sessions and swimming, which help her stay active and energized.
In recent years, Santoshi has incorporated yoga and mindfulness practices into her daily routine. She emphasizes the importance of mental clarity, self-care, and inner peace, often sharing glimpses of her yoga sessions on social media. Her journey toward self-improvement and personal growth has resonated with her followers, inspiring them to prioritize wellness.
As a luxury lifestyle influencer, Santoshi blends fitness with high-end wellness experiences. She partners with premium wellness brands and resorts, showcasing how self-care extends beyond workouts to include spa treatments, meditation retreats, and healthy living. Her ability to merge fashion, fitness, and luxury has made her a standout figure in the industry.
Personal Life & Boyfriend
Santoshi comes from a close-knit family based in Mumbai. Her mother, Sharanya Shetty, has been a strong influence in her life, supporting her career choices and personal growth. She has a sister, Sanskruti Shetty, and a brother, Siddharth Shetty, who works at The NoMad Hotel in New York. Despite her busy schedule, Santoshi maintains a strong bond with her family and often shares glimpses of her personal life on social media.
Santoshi was previously in a relationship with Usaamah Siddique, a fashion blogger. The couple was often seen together at events and collaborated on fashion projects. However, their relationship eventually ended, and Santoshi has since remained private about her dating life. While she occasionally shares insights into her personal experiences, she prefers to keep her romantic relationships out of the public eye. As per the sources, she is currently dating a social media influencer named Ike Anti.
Controversy
In 2020, Santoshi faced significant backlash after announcing an initiative where she planned to offer mental health therapy sessions for ₹1,500. She shared a video on Instagram explaining that she wanted to help people by providing one-on-one sessions to discuss their struggles and offer guidance. However, the announcement was met with strong criticism, as many felt she was monetizing mental health without professional qualifications.
The controversy quickly gained traction, with netizens and mental health professionals calling out Santoshi for irresponsibly positioning herself as a therapist. Critics argued that mental health support should be provided by licensed professionals, not influencers. Many took to social media to express their concerns, stating that mental health is not a trend to capitalize on.
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